by Bob Goodyear

Storytelling in business presentations is a big topic today. It’s something that has been discussed for the last several years and continues to grow. If you Google the term “business storytelling,” you’ll find over 30 million references. The importance of storytelling in business has become essential.

I’ve written about storytelling several times. I’ve written about how to construct a story, where to put a story in technical presentations, and why to use stories. I want to expand on the why.

Recently I …