By Bob Goodyear

Last week I was invited to be a guest speaker at an open house for a Toastmasters club. The subject of my speech was “Tell a Technical Tale.” I was speaking about the importance of stories in all presentations but specifically in presentations on technical subjects. I learned something very important as I was preparing—I needed to shift my view.

Storytelling in business and especially in presentations has become, in my opinion, the latest business trend. It’s almost impossible to go to a business website or publication without seeing at …