by Bob Goodyear
I just came back from a sales conference where I had the opportunity to train technical sales teams on various soft skills. One of the techniques that was taught was the 5 C’s of storytelling, that I’ve written about previously. After the sessions were over, I had several attendees talk to me. The most common question I heard was “When do I tell a story in a technical presentation?”
The “traditional” technical sales presentation is considered to be a “data dump” and the expectations are generally very low …
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