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Posts Tagged ‘create story for technical audience’

3 Reasons for Technical Presenters to Tell a Story

By Bob Goodyear

I’ve had the opportunity to train numerous technical sales teams on different soft skills, including stories. One of the techniques that I teach is the 5 C’s of storytelling, which I’ve written about previously. This is a difficult subject for many technical people. In every class, I generally get these 3 questions.

When do I tell a story in a technical presentation?
Why should I tell a story in a technical presentation?
What kind of stories should I tell?

When to Tell a Story
The “traditional” technical sales presentation is …

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