By Mark Kretschmar
How often have you heard the following ubiquitous citation from Albert Mehrabian’s research? “Only 7% of your message is from your words; 93% is from your nonverbals.”
It’s just not true.
Mehrabian’s experiment dealt with what people will believe when your words and your nonverbals don’t match — they will believe the nonverbals. Unless, as a communicator, you plan to be inauthentic most of the time, this number, 93%, does not apply to you.
Mehrabian himself has urged others to stop citing his findings in this inaccurate way.
It’s …
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