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Posts Tagged ‘communication’

The Great Deception: Only 7% of Your Message is Words.

By Mark Kretschmar

How often have you heard the following ubiquitous citation from Albert Mehrabian’s research? “Only 7% of your message is from your words; 93% is from your nonverbals.”

It’s just not true.

Mehrabian’s experiment dealt with what people will believe when your words and your nonverbals don’t match — they will believe the nonverbals. Unless, as a communicator, you plan to be inauthentic most of the time, this number, 93%, does not apply to you.

Mehrabian himself has urged others to stop citing his findings in this inaccurate way.

It’s …

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The One Thing That Makes You a Better Communicator

by Mark Kretschmar
What are you trying to accomplish?
When every communication starts with an answer to the above question, the odds of success are much higher. Think about it. Without an answer to that question, how would you know if the communication was successful or not? This is the difference between “responding” and “reacting.” That flame-mail you sent was a reaction. If you had asked yourself, “What do I want to accomplish with this e-mail?” you likely would have done it differently.
A classic example
I was recently working with a great non-profit with a …

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