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Posts Tagged ‘Audience Research’

Getting to Know Your Audience, Prospects, and Clients – Part 2 – New School Social Media

SoCon is a big social media conference that takes place at Kennesaw State University in January or February each year.  I was a speaker at SoCon11 and tweeted frequently before the event using their conference hashtag.  I also followed the hashtag to see what the organizers, other presenters and attendees were saying about the event.  When I showed up at the Friday night mixer, it was funny.  Here were faces that I’d never seen in person but who I felt like I got to know through …

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Getting to Know Your Audience, Prospects, and Clients – Part 1 – Old School

I attended a round table event of Chief Information Officers where a brave young man came to the audience microphone and asked the panel, how do you like to work with vendors.  The audience and the panel chuckled at the question – though the many vendors in the audience (myself included) leaned forward, eager to hear the reply.

“The internet works both ways,” said one of the panelist.  “Do your homework.”

With the free flow of information on the Internet, there are more and more ways to …

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