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Permission to Speak – Leadership Blog – Kelly Vandever Interviews Melissa Gordon on the Higher Purpose of Your Organization


Podcast Logo Episode 15

Permission to Speak

Video Blog & Podcast

Hosted by Leadership Communications Expert Kelly Vandever

Permission to Speak is the video blog and podcast that loiters at the intersections of leaders who want their people to speak up, technology that facilitates connections, and results that serve an organization’s higher purpose.

Our guest for this episode:  Melissa Gordon

Topics discussed:

  • – Melissa’s guilty pleasure TV show is the Night Manager (she mistakenly called it the Night Watchman when we talked)
  • Bridge to Rwanda
  • Child Voice International
  • Light the World
  • – Defining purpose for leaders: where are we going (vision, mission, destination), why do we want to be there (purpose), how will we get there (strategy) = strategy communications
  • – Getting beyond answers like, “to drive shareholder value” or “increase profitable growth”
  • – Those answers aren’t enough to flow down into the organization and motivate people to give their best work
  • – We all (not just millennials) want to know that the work we’re doing is making an impact on business goals and on the world
  • – We exist to “what”? What can we do that no one else can do?
  • – An amazing story from GE work
  • – Impact on the business when employees hear a more meaningful higher purpose is lower turnover, fewer sick days, ability to be promoted, and finding more meaningful work
  • – Higher purpose of an organization
  • – Transparency within a business of the leaders’ strategy and bringing it to life
  • – Simon Sinek’s work on “Why”
  • – Vision & destination statement
  • – Leaders don’t have to create vision by themselves
  • – 6 dimensions of leadership communications (Speak Like You Mean ItTM framework) = be authentic, be clear, influence, inspire, bring it to life (through stories, anecdotes, metaphors and really good words), physical and vocal energy
  • – Transparency
  • – Howard Shultz, CEO of Starbucks
  • – Engineering leaders wanting to be inspiring
  • – Employees want more personal engagement, to know they’re multi-dimensional
  • – Employees want to see how to do life too
  • – When you authentically find your voice and you’re talking about things that really matter to you, it’s so much more powerful than being very actor-like and very practiced.
  • – Southwest Airlines
  • – When you’re trying to determine your purpose, here are 5 purpose drivers to consider: serving underserved populations, creating a product that changes the game, fighting for a noble cause, seeing things that others can’t see, enlightening and empowering people
  • – GE
  • – Coca-Cola

For more information about Melissa and here work, go to http://echeloncommunicate.com

Melissa also generously made the document below to share with you.  Enjoy!

Echelon Communicate