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How Do You Measure the Quality of a Presentation?


Atlanta’s Emory University’s Goizueta Business School’s MBA program has an annual Marketing Strategy Consultancy Presentation Day Competition.  Alumni and members of the business community serve as judges to teams of eager MBA students presenting their findings related to a business marketing issue that companies have hired them to research.  I applied and was accepted as a judge this year.

Picture six or seven member teams presenting their findings to their clients and a room of 75 business professionals who are complete strangers.  Besides observing the presentations and the excellent questioning done by judges in the audience, one thing I found interesting was the weights placed on the scoring.

The teams were evaluated on three criteria:  presentation skills, organization, and content.

These three criteria were not evenly weighed.  What do you suppose the weighing was for the three criteria?  What should it have been?

I’d love to hear what you think the weighing should have been.  I’ll wait a few days for your responses then I’ll give you the answer and my comments.  (If any of you Atlanta residents were judges too, please don’t give it away!)

What do you think?  Record your guess and thoughts in the comments section!