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Freemium Model of Speaking – Add Value Before They Pay!


Want People to Buy Your Service? Provide Value When You Speak!

by Kelly Vandever

The speaker told a great personal story that immediately endured her to her audience.   She was vulnerable.  Her journey immediately connected her to her audience-they were going through the same thing she was and they could identify with her in a big way.  Her audience was open and receptive.

Then she asked the audience to buy her product.

Sure they liked her.  But that wasn’t a compelling enough reason to buy from her.  What could she have done instead?  Emulate the freemium model.   Give value to her audience first before asking them consider buying her product.

Freemium Model Disruptor

You’ve seen the Freemium model before perhaps.  The idea of giving away certain things for free, then charging for a premium product.  LinkedIn uses this approach.  So does Dropbox and Yammer.

As this model has become more common online, we expect to see it elsewhere in our lives.  Even in a sales presentation.

Adding Value Before Trying to Sell

Don’t just tell us your process works.  Show us.  Take us through “Step 1.”

Let us experience and judge for ourselves that what you do makes a difference for me.

If It’s This Wonderful When It’s Free…

If you as the speaker provide me with something of value before I’m even a customer, what am I going to think?  “If it’s this valuable when it’s free, imagine how great it will be when I buy this product or service!” And guess what… you’ve now given them a real reason to buy.

Still Connect with Stories – But Be Sure to Add Value Too

The speaker started out well by telling her story and being vulnerable with the audience.  How great she would have been if she’d be willing to give some value away before asking for the sale!

Have You Seen This Work for Yourself?  Have You Been the One Who Bought?

Share your story in the comments below.


Need help telling stories that connect?  Need help with your sales presentation?

Contact Kelly at Kelly Dot Vandever @ SpeakingPractically Dot com or by calling 770-597-1108.






Kelly Vandever is a leadership and communications expert who helps leaders and organizations thrive in today’s attention-deficit, entertain-me-now, wait-while-I-post-that-on-Facebook world.   Connect with Kelly and discover how opening up and speaking practically can bring you better business results. 

Contact Kelly by phone at 770-597-1108, email her or tweet her @KellyVandever.


Steve Cohn
Steve Cohn

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June Cline
June Cline

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June Cline
June Cline

GO Kelly Vandever Go! Great article! congrats