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Archive for ‘Presentation Tips’

The Glazed Over Look

“Kelly, tell me one thing… How can I avoid getting the glazed over look from my audience?”  That question came from Don, a gentleman I know through a networking group.  Don is in a highly specialized field.  Yet most of the people he works with as clients have no knowledge of his specialty.  “When I talk to a group, their eyes kind of glaze over.  How do I get their attention back?”

What Don wanted when he asked the question were techniques he could use …

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Wow! I Didn’t Know That! – Presentations that Promote Your Business without Turning People Off – Part 4 – This is the start of a beautiful relationship

Has this ever happened to you?  You build up in your mind that a particular presentation is going to be THE most important presentation of your professional life.  If you nail this presentation, then prospects will instantly turn into customers and customers will turn into raving fans.  You get yourself so worked up into the importance of the presentation that you have too much riding on the presentation.  In my case, I either get so stressed that I …

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Wow! I Didn’t Know That! – Presentations that Promote Your Business without Turning People Off – Part 3 – I Want What She’s Having

Tell a Story

The speaker seemed like a nice enough guy when he took the stage.  He set up the premise to his presentation.  It was similar to how most people open their presentations – in other words, it was pretty ho-hum, but not horrible.  Finally a few minutes into his presentation, he told a story about one of his clients.  The client had had a successful business.  Her numbers had gone down dramatically in the past year.  She was considering selling the business.  The speaker …

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Wow! I Didn’t Know That! — Presentations that Promote Your Business without Turning People Off – Part 2 – Know Your Audience & Speak to Something They Care About

Don't Waste Your Audience's Time - Provide Value!

So far, it had been a great conference.  The opening keynote was fascinating.  We had a great lunch.  And I was really looking forward to attending the first afternoon breakout session.  There were so many great options.  Based on the program descriptions, I narrowed my selection down to two.  I finally made my pick and headed to the room.

 

Because I’m so short, 5’3”, I sat in the front of the room so I could see better.  The …

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Wow! I Didn’t Know That! — Presentations that Promote Your Business without Turning People Off – Part 1

Bob is a really nice guy.  Smart.  Well-meaning.  Good at his work.  He was given the opportunity to talk about his industry at a chamber event.  He knew that 65% of his audience would be people who could use his services.  He was so excited.  This was his chance to talk all about his company so that people would understand what he did and want to hire him.

Bob is thinking that he should talk about his business like he’s seen so …

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Twitter – The Presenter’s New Best Bud – Part 10 – Keep the Conversation Going

SoCon11.  Following the questions from the panel moderator, the floor was opened for audience questions.  Runners maneuvered around the packed house getting microphones to those who had questions.  As the time allotted on the program came to an end, there were still folks with hands raised who didn’t get a chance to ask their questions.

While you might like to continue answer questions, you have to honor the time table of the event planners.  Now with Twitter, you can enjoy another channel to keep the conversation going.
Before …

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Surprise – Not Always the Best Thing When It Comes to Your Audience…Part 3

I spoke once to a group of 8th graders about presentation skills.  I remember thinking to myself, “Man, I wish someone had told me the things I’m going to talk to these kids about when I was in the 8th grade.  These kids are so lucky to have me come speak to them.”  My overconfidence should have been my first clue that I wasn’t ready to speak to a group of 8th graders.  I hadn’t taken my own advice and found some 8th graders to interview as I prepared …

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Surprise – Not Always the Best Thing When It Comes to Your Audience…Part 2

When I first followed up with the people from Florida Head Start to do my pre-session interview, I admit, I underestimated how important presentation skills were to their leaders’ jobs.  While every leader needs to be able to present well to inform and motivate their staffs, I wasn’t sure why else the managers and directors of the organization would be motivated to improve their ability to present.  It didn’t take me long to find out.

With the first person I interviewed in preparation for my …

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Surprise – Not Always the Best Thing When It Comes to Your Audience…Part 1

Kathy’s story is similar to so many other’s that I’d heard before.

“I was at [Major Fortune 500 Technology Company] and I was the intermediary between the customers and IT.  We were rolling out a new product and they asked me to go a big meeting in Houston to talk about the new product.”

“Your audience will be 30 sales guys, so keep it really high level.” At least, that’s what Kathy was told.

Her first indication that something was off …

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When Presentations Matter – Words that Heal

Jim is a friend of mine.  He and his wife Aimee will be speaking at a sales meeting for a company that sells a particular medical product.  Aimee is in the medical field and will discuss the technical aspects of the product.  Jim will also be talking about the product.  But Jim isn’t in the medical field.  Jim will be talking about the product from a very personal and very emotional perspective.  You see the product that these sales people sell, changed Aimee’s life.

Jim was engaged to Aimee …

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