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Archive for ‘Graphics in Presentations’

Don’t Squish Their Heads

by Tom Nixon

I don’t know if this bothers anyone else — maybe it is just me and my graphic design touchiness. But it makes me crazy when I see distorted images — photos of people and objects (like a basketball) that have been stretched or crushed to make them fit a space. It can be seen all the time in slide decks designed by folks who should know better.

The human eye and brain are very aware of even the slightest of these amateur short cuts and that is …

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Never Underestimate the Power of Cute!

by Tom Nixon

Cat videos, puppy pictures, kids selling lemonade — there is no greater power than when you use cute to grab some attention, even if it is a little off message. If you can show a picture of your kids and tell a relevant story about the time they learned a life lesson you will hit a home run. Emotions connect deeply.

 

 

 

Tom Nixon has over 3 decades of experience assisting clients with meaningful business communications. Contact Tom to see how he can work with your …

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Time Flies

by Tom Nixon

There are often dozens of ways to display the same words. Your choice of image can make for a dead serious or a comedic delivery. Or anywhere in between that might suit your message.

 

 
Tom Nixon has over 3 decades of experience assisting clients with meaningful business communications. Contact Tom to see how he can work with your business leaders and subject matter experts to create stunning visual presentations (PowerPoint, Keynote, etc.) and enhance their on-stage delivery.

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Making Data Meaningful

by Tom Nixon

An ongoing challenge that technical presenters have is how can large data sets in charts and graphs be presented without overwhelming the audience. Showing the full set of raw data is often necessary to establish a starting point or source. It may also be important to not appear to be “dumbing-down” the information. But a slide with dozens or even hundreds of data points simply cannot be assimilated from the screen.

The solution is to make the data meaningful by distilling down your numbers to just …

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Surround Your Words with Space

by Tom Nixon

Experienced speakers and designers know the power of space. Speakers use the auditory device of the pause; for the designer it can be the visual use of white space.

In either form it is the equivalent of a stunning image viewed by itself on an otherwise unadorned wall in a museum. We are setting apart something special from the rest of our noisy world. Space (or the pause) conveys the subliminal message that this is important – pay attention.

If you are designing a slide, use space to illustrate …

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Your message should be heard and seen

by Tom Nixon

There is a magical, left-brain/right-brain effect that using words plus images can have on your communication efforts. The words and logic appeal to our need to have the facts and to reason our decisions. At the same time images can build passion, emotion and feelings.

Effective salespeople know the value of appealing to emotions while at the same time helping their clients justify their decisions with logic. That is why you must sit in a new car in the showroom (and …

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Rock Star

by Tom Nixon

This slide could be a call-out to a valued employee at your next staff meeting — recognizing her hard work and bravery above and beyond.

In this case it is my wife, Shirley, the Rock Star, during our recent trip to Havasu Falls at the Grand Canyon. She is standing on a rock ledge overlooking a straight drop of at least a million feet (I was much too anxious to get that close).

A simple slide like this shown to your employees says so much more …

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Einstein forgets his keys

by Tom Nixon

I cannot imagine that Albert never misplaced his keys. Or walked into a room and couldn’t remember why he was there. What hope do the rest of us mortals have?

There are two ideas worth noting in this slide: 1) Using quotes is a great way to make a point while leveraging someone else’s expertise and 2) Images can add a point of humor to your presentation without the need for you to actually tell a joke.

Tom Nixon …

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Use Powerful Graphics

by Tom Nixon

There are of course millions of cheap, junkie, childish graphics and images available from many sources all over the Internet. They give your audience the subliminal message that you have a cheap, junkie and childish presentation. It is worth the time, effort and money to seek out and use powerful, clear images. It sends an instant message that you are a pro and you know your stuff.

This slide uses one of my favorite techniques of adding a short general headline to a …

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