• open panel

Marketing Departments – Your Branding Is Being Ignored… So Drop It from Your Presentation Slides

When I first I joined Twitter back in 2009, I started following a few people I didn’t know but who seemed to be talking about topics of interest.  There was one guy in particular, we’ll call him Dee, who tweeted a whole lot.  Dee’s face adorned the left side of my screen regardless of the time of day or night when I visited Twitter.  I wasn’t finding his tweets especially helpful but I never took the time to go in to …

Read More
 

A Better Beach Angel – Creating a Repeatable Phrase with Meaning for Your Presentation

Over the 4th of July weekend, we took a family vacation to surprise my mother-in-law by having all of her five children and most of her grandchildren all in one place.

 

Now let me explain something about my husband Rich and his siblings.  They’re loud.

 

The last time they were together several years ago the frenzy was all about loudly quoting lines from the Austin Powers movies and the Shrek.  This time, it was the “beach angel” commercial.

 

(Here’s the original commercial if you’ve …

Read More
 

Converting from Conventional to Convincing Slides

Anyone who knows me well knows that I plan my life around my meals.  Yesterday I started getting hungry at 10:30, but I knew I’d eaten breakfast so I forced myself to wait to eat lunch until noon.  At 11:45 a reminder popped up that I had a webinar at noon.

So I logged onto the webinar to make sure that it was working, then I ran upstairs, tossed some leftovers in the microwave, feed the dog, grabbed a plate and silverware, snatched some crackers …

Read More
 

Want to Establish Your Credibility in a Presentation – Don’t Tell Your Audience about Your Accomplishments!

One of my friends sent some of her blogging friends this email today…

 

It does seem like a bit of overkill don’t you think?  I replied back to my friend that I hoped this person was a social media expert with a tag line like that!

 

My friend’s email got me to thinking about speakers that I’ve seen who spend an inordinate amount of time talking about their own accomplishments within a presentation.  It’s kind of like the social media icon overkill in the email.  …

Read More
 

How Do You Say Thank You in a Speech?

This past weekend, I went to my 30-year high school reunion in my hometown of Jefferson, Iowa (if you’re trying to do the math, yes, that means I’m 48 years old).  The class reunions are always held the same weekend as the town’s annual Bell Tower Festival – a festival that honors the huge Bell Tower near the courthouse in the town square.  When the town has other occasions to celebrate besides class reunions, they are often scheduled the events on the …

Read More
 

How Apple Caught My Attention for Two Hours at #WWDC

It started with my first iPhone.  I’d had it for a week or so, and I turned to my husband and said, “Have you heard me complain once about this phone?”

Every other time I’d had to get a new cell phone, I threw a major hissy fit within 24 hours – usually in my husband Rich’s direction.  I whined about not being able to figure out how to do what I wanted to do on my new phone.  That was, until I got …

Read More
 

5 Golden Rules of Speaking to Promote Your Business, Without Turning Off Your Audience – Rule #5 – Don’t Use the Default Format in PowerPoint.

I was preparing for a presentation for the Atlanta Chapter of the Society for Technical Communications.  The name of the presentation was “How NOT to Give a Boring Technical Presentation.”  (Brief side note – what was I thinking with that title! It’s like presuming that I was NOT going to be boring!  Talk about a higher standard!  …But I digress.)

 

I tweeted the question, “What makes a presentation boring.”  @Mitch_Willis replied, “PowerPoint presentations!  As soon as I see powerpoint, my eyes start to …

Read More
 

5 Golden Rules of Speaking to Promote Your Business, Without Turning Off Your Audience – Rule #4 – Have the Introducer Do the Commercial for You

It’s a clique, right?  The entrepreneur who talks about getting his start even as a child selling lemonade or cutting lawns.

Yeah, that wasn’t me.  I’m not a natural born sales person.  I don’t come from a long line of sales people.  None of my people are sales people.  I didn’t marry a sales person.  None of my children grew up to be sales people.  Sales is not a language spoken at my dinner table.

So the last thing I want to do is “sell” …

Read More
 

5 Golden Rules of Speaking to Promote Your Business, Without Turning Off Your Audience – Rule #3 – Tell Personal Stories

When I first started my speaking career, I’d written down some witty things that I’d heard other speakers say.  I remember one such witticism delivered by the speaker immediately after he was introduced.  The line went something like, “Thank you for that marvelous introduction.  You read it just like I wrote it.”  The line got a laugh so I thought I’d use it in when I spoke as the luncheon keynote for a state association conference.  As I was rehearsing and timing my …

Read More
 

5 Golden Rules of Speaking to Promote Your Business, Without Turning Off Your Audience – Rule # 2 – Involve the Audience in the Discussion

Before doing new material in front of an audience, I like to bounce the ideas off of friend, family and other speakers and trainers.  That helps me get my message better honed and delivered.  But one thing I’ve noticed is that I still learn so much from my audience.  As I learn from audiences, it helps the others in the session get more valuable information and it helps me improve my content for future audiences.

I remember being on one particular webinar about using Twitter …

Read More