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The 5 C’s of a Great Story

by Bob Goodyear

 

Over the last few months I have been working with different sales professionals. The goal has been to help them to become better presenters. One of the areas that we talk about is the importance of stories in a sales presentation. I give them a simple formula for creating stories and I will share that with you today. All you need to remember are 5 C’s.

Characters
Context
Conflict
Cure
Carryout

Characters:
First, describe the main characters in your story. What are their names? What role do they have in your story? …

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“We/ I/ They/ You” The Use of Pronouns Can Make All the Difference for Your Presentations

by Claudia Brogan

 

One simple tip that will help polish your public speaking and make a big difference: Using pronouns well can take your presentation from a diatribe, sermon-like lecture to an engaging, inviting talk.

Though this may sound like a tiny, inconsequential matter, the fact is that paying attention to this specific tip about pronouns will mean the difference between an audience feeling like you have “talked down” to them, or an audience feeling like you have humbly shared the lessons you have learned along the …

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Don’t Squish Their Heads

by Tom Nixon

I don’t know if this bothers anyone else — maybe it is just me and my graphic design touchiness. But it makes me crazy when I see distorted images — photos of people and objects (like a basketball) that have been stretched or crushed to make them fit a space. It can be seen all the time in slide decks designed by folks who should know better.

The human eye and brain are very aware of even the slightest of these amateur short cuts and that is …

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Permission to Speak – Leadership Blog – Kelly Vandever Interviews Lauren Maxwell on Social Business Adoption & Results

Permission to Speak

Video Blog & Podcast

Hosted by Leadership Communications Expert Kelly Vandever

Permission to Speak is the video blog and podcast that loiters at the intersections of leaders who want their people to speak up, technology that facilitates connections, and results that serve an organization’s higher purpose.
Our guest for this episode:  Lauren Maxwell

 

Topics discussed:

 

Empower people in organizations to voice their creative thoughts & take a seat at the table

Social media & social tools

Marketing

Social collaboration

Social business

Culture change

Stories

Social business adoption

Social …

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Don’t Show Me That Same Old PowerPoint, Buddy!

by Tom Nixon

The good news is: the bar has been set so low. We have all come to expect and dread that boring, endless procession of text and chart-filled slides matched with the drone of the presenter. This is your chance to stand ahead of your competition and build a “rock their world” presentation. Tell stories, use big bold images, keep your slides simple so that your audience can stay focused on you and fine-tune your one big idea so that it resonates down to their socks. …

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Avoid Being Uberized: Tap into the Innovation of Your Employees

by Kelly Vandever

According to recent research from IBM, one of the biggest fears of executives is competitors “coming out of nowhere” to disrupt their industry and business in the way that Uber has upended the taxi business.

That got me to thinking. If organizations were more tapped into their employees, if employees were more engaged and comfortable speaking up, could they avoid becoming the next disrupted business?

What do you think? Comment below.

 


Disruption Isn’t New.
On September 14, 2014, I took this picture and posted on Facebook, …

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Permission to Speak – Episode #2 – Craig Price – Interview with Kelly Vandever on Leadership Lessons from Toxic/Difficult Employees

Episode #2 – Craig Price

Permission to Speak

Video Blog & Podcast

Hosted by Leadership Communications Expert Kelly Vandever

Permission to Speak is the video blog and podcast that loiters at the intersections of leaders who want their people to speak up, technology that facilitates connections, and results that serve an organization’s higher purpose.

Topics include:

Not speaking up is the cause of most people’s misery at work

Speaking up and getting shut down

Difficult people

How to deliver negative news in the workplace

Toxic employees

Trying to …

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Never Underestimate the Power of Cute!

by Tom Nixon

Cat videos, puppy pictures, kids selling lemonade — there is no greater power than when you use cute to grab some attention, even if it is a little off message. If you can show a picture of your kids and tell a relevant story about the time they learned a life lesson you will hit a home run. Emotions connect deeply.

 

 

 

Tom Nixon has over 3 decades of experience assisting clients with meaningful business communications. Contact Tom to see how he can work with your …

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5 Tip Top Ways to Regain Your Lost Audience Members

by Claudia Brogan

Each of us knows the feeling: you have carefully prepared your presentation, have dutifully followed Tom Nixon’s tips on designing a pithy, useful set of slides. You have practiced faithfully, researched your audience and your topic. And there you stand, right up at the front of the room, smoothly heading through your remarks and key points. And there, to your observant eye, appears the sight of a distracted or confused audience member. Perhaps this person checked out for a brief minute to check their …

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Permission to Speak – Episode #1 – Dawn Gartin – Interview with Kelly Vandever – Building Social Collaboration and Community

Episode #1 – Dawn Gartin

Permission to Speak

Video Blog & Podcast

Hosted by Leadership Communications Expert Kelly Vandever
Permission to Speak is the video blog and podcast that loiters at the intersections of leaders who want their people to speak up, technology that facilitates connections, and results that serve an organization’s higher purpose.

Topics covered in this episode include:
iPhone
“iTouch is the crack to the iPhone”
mobile
texting
social media
Facebook
Tweets
Email
More options than we’ve ever had before
As consumers, we have more power than we’ve ever …

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