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A Few Useful Photography Tips


by Tom Nixon

When creating an effective visual presentation (a.k.a. PowerPoint) it is extremely helpful to have sources of good images to draw from. Access to a good stock image house is more than helpful. So is a good set of photography skills. Being able to take reasonably high-quality photos of coworkers, processes, locations, products and the like is a real ace-in-the-hole when assembling a presentation. And with today’s amazingly advanced cameras, it has never been easier.

A few tips:

  • Get close. Many part-time photographers can be intimidated by their subjects and often rely on standing back and using a telephoto lens. Good things happen when you get up close and personal. Use the wide-angle setting on your zoom, fill the frame and you will become more involved with your subject — especially if it happens to be a human. Your images will reflect that intimacy.
  • Scan your frame. As you set up the shot in your viewfinder take a second and scan the frame. See what is in and what is out. Look for distractions and bad positioning. Shoot a few extra shots to make sure you have it. Film is cheap. (Oh, wait, that’s what I was told back in the day.)
  • Look for the story. Your photos can deliver a powerful message when they are aligned with the words you are delivering from the podium. Try to create images that tell that story clearly and powerfully.

An addendum: As you look around be aware of what makes a good image and how others tell their stories photographically. Apply those lessons to your attempts.

And a little practice is good too.

Tom Nixon has over 3 decades of experience assisting clients with meaningful business communications. Contact Tom to see how he can work with your business leaders and subject matter experts to create stunning visual presentations (PowerPoint, Keynote, etc.) and enhance their on-stage delivery.