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Archive for October, 2018

Rut-Avoidance for Presenters

by Claudia W. Brogan
“I find that even small changes sometimes jog you out of a mental rut.”

~~Tom Perrotta
When I was helping a public health expert prepare for an upcoming presentation, she mentioned how she felt like all her ideas were “regular and predictable.” Her area of academic expertise is nutrition and physical activity, and she was feeling stuck about how to present her ideas in novel, interesting ways. I invited her to take a break from typing her words onto her keyboard, and pause to explain her concepts aloud instead. While …

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How To Be More Persuasive

By Natalie Gallagher

One day the Sun and Wind got into an argument over who was stronger. The Wind spotted a man walking down the road, wearing a jacket. They decided that whoever could get the jacket off the man must surely be the strongest. The Wind went first; he blew and blew in an attempt to remove the jacket. But the harder the Wind blew, the tighter the man held on to his jacket. Next, it was the Sun’s turn. The Sun gradually warmed the man, until he was so warm …

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What’s Your Excuse?

By Pam Leinmiller
I don’t need to turn up my volume…

I don’t need to slow my pace…

I don’t need to enunciate my words…

I don’t need to consider my accent…

I don’t need to add inflection when I talk…

I don’t need to make eye contact with my audience…

… BECAUSE I always use a microphone!!!
Have you ever been to a presentation with a presenter who fits one of these statements? I think each of us has been in the audience when we wished the speaker had not made one of the above assumptions. The big …

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What if There Were No Slides?


By Mark Kretschmar

Spend any time in corporate America and the rule is obvious: When giving a presentation, thou shalt use PowerPoint (or some sort of slideware). Some companies are so locked into PowerPoint, and even a particular style of slide design (usually ineffective), that when someone changes the slides to be more effective, they get blowback. “Where are the bullets!!” “Where’s the logo and tag …

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3 Reasons for Technical Presenters to Tell a Story

By Bob Goodyear

I’ve had the opportunity to train numerous technical sales teams on different soft skills, including stories. One of the techniques that I teach is the 5 C’s of storytelling, which I’ve written about previously. This is a difficult subject for many technical people. In every class, I generally get these 3 questions.

When do I tell a story in a technical presentation?
Why should I tell a story in a technical presentation?
What kind of stories should I tell?

When to Tell a Story
The “traditional” technical sales presentation is …

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