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Archive for May 21st, 2018

Before and After: Training Visuals

By Tom Nixon

This original slide was created for a presentation that would suggest ways an insurance sales professional could engage a customer in some friendly small talk. The instructor would simply read the text on the screen to his workshop attendees — a very ineffective way to begin a conversation about the topic.

Let’s see what was done to enhance this slide:

Although the other slide redesigns in the deck are not shown, an overall background and style had been established. The headline typeface and style were chosen to suggest a friendly, casual but …

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