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Archive for August 15th, 2016

If You Show It, They Will (Try to) Read It

By Tom Nixon

Watching a presentation lately I was reminded of a principle that is fundamental to how audiences experience a presentation. The presenter projected an image of an historical plaque. The text on the plaque was only slightly relevant to the subject. I, and I assume most members of the audience, read the first line or two and then gave up. It was too much and it really didn’t add to any deeper understanding of the subject matter.

The principle: If you put text on the screen, any text, in …

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