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Archive for May 2nd, 2016

The 5 C’s of Storytelling: A Follow-up

by Bob Goodyear

I just came back from a sales conference where I had the opportunity to train technical sales teams on various soft skills.  One of the techniques that was taught was the 5 C’s of storytelling, that I’ve written about previously.  After the sessions were over, I had several attendees talk to me.  The most common question I heard was “When do I tell a story in a technical presentation?”

The “traditional” technical sales presentation is considered to be a “data dump” and the expectations are generally very low …

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