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Archive for April 4th, 2016

What Is Your Organization’s Higher Purpose?

by Kelly Vandever

 

“What’s your company’s higher purpose?  And I don’t mean, an answer like ‘increase shareholder value.’  I mean, what does your organization do that contributes to your customers and/or the world.”

I started asking that of participants in my management classes a few months ago after being inspired by the work of Melissa Gordon.

The answers I’ve received have been fascinating.

I remember asking that question myself when I was a manager for a wireless telecom provider. …

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