by Claudia Brogan

Why do we take the time to include quotes in our presentations and speeches?

Though there are many ways to answer that question, I believe that we do so to get the clear attention of our audience, to provide encouragement and perspective, and to frame a useful lesson in a pithy way.

When making final preparations for a recent panel presentation, my co-presenter asked me to swiftly choose three great quotes that would epitomize my key points. The spontaneous idea was to create a handout of pithy …