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Archive for October 12th, 2015

Presenter, Know Your Audience

by Bob Goodyear

I have been working with a company to help them improve the presentation skills of their technical sales people. One challenge this company has identified is that their sales force struggles with giving the right information to the audience with whom they are meeting. In working together with their management, we have identified two areas where they can improve.

 
Before the meeting
Many technical sales people are asked to come to a meeting and present on a certain topic. When this happens, the person who is asked …

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