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Archive for April 13th, 2015

Making Ideas Easy to Grasp: Using Analogies to Make Complex Ideas Easier to Understand

by Kelly Vandever 

 

“You know what it’s like don’t you?”

My husband, Rich, was posing the question. And as sometimes happens when I don’t know where he’s going with something, I gave him back a blank stare.

“It’s like what you do when you enter a contest. What did you do last week, when we were at the motorcycle show and you filled out that form to win that drawing for a new Harley?”

“I crumple up the ticket.”

“Why do you crumple up the ticket?”

“To make it easier to grasp when …

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