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Archive for January 28th, 2015

Freemium Model of Speaking – Add Value Before They Pay!

by Kelly Vandever

The speaker told a great personal story that immediately endured her to her audience.   She was vulnerable.  Her journey immediately connected her to her audience-they were going through the same thing she was and they could identify with her in a big way.  Her audience was open and receptive.

Then she asked the audience to buy her product.

Sure they liked her.  But that wasn’t a compelling enough reason to buy from her.  What could she have done …

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