by Kelly Vandever
The speaker told a great personal story that immediately endured her to her audience. She was vulnerable. Her journey immediately connected her to her audience-they were going through the same thing she was and they could identify with her in a big way. Her audience was open and receptive.
Then she asked the audience to buy her product.
Sure they liked her. But that wasn’t a compelling enough reason to buy from her. What could she have done …
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