by Kelly Vandever

“I know a story would work great but I’m just having trouble getting started.”

These words came from a young, eager sales professional who was in the midst of preparing a presentation.

He knew purposefully crafting a story would be beneficial to him, both as a presenter and as a sales professional, because…

Stories capture an audience’s attention

Stories help audience members see their own challenges within the stories of others making the experience more personal

…