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Archive for August 13th, 2013

Four Techniques for Drawing Business Stories Out of Others – Part 3

When I first entered the world of professional speaking, I was taught by some wise mentors to interview a sample of future audience members.  Later I learned of other professional speakers who send out surveys to collect information about their audiences rather than conduct interviews.

I stuck with what I learned first, the person-to-person interviews, probably because I learned it first.

Then, I was doing interviews – for a magazine article not a speech – and wanted to interviewed two subject matter experts (SMEs).  I …

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