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Archive for May 24th, 2011

How Goizueta Business School’s MBA Program Measured Presentation Effectiveness during their Annual Marketing Strategy Consultancy Presentation Day Competition – Did They Get It Right?

I only got to see two presentations when I served as a judge for Emory University’s Goizueta Business School’s MBA program’s annual Marketing Strategy Consultancy Presentation Day Competition.  With six teams competing in total, I felt lucky that one of the presentations I saw won second place in the competition.  I’m not surprised that the team placed.  The group provided their client with valuable content, presented their information in a well-organized manner and engaged the audience with flare and fun.

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