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Archive for May 11th, 2011

How Do You Measure the Quality of a Presentation?

Atlanta’s Emory University’s Goizueta Business School’s MBA program has an annual Marketing Strategy Consultancy Presentation Day Competition.  Alumni and members of the business community serve as judges to teams of eager MBA students presenting their findings related to a business marketing issue that companies have hired them to research.  I applied and was accepted as a judge this year.

Picture six or seven member teams presenting their findings to their clients and a room of 75 business professionals who are complete strangers.  Besides observing the …

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