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Archive for April 27th, 2011

Getting Below the Surface – Learn What Really Matters to Your Audience

An attorney friend of mine was telling me about jury selection on one of his cases.  He’s a prosecutor here in the Atlanta metro area and was trying a gang related case.  One of the people he let on the jury was a mother who had sons that had become involved with gangs.  “They finally grew out of it and got their acts together,” according to mom.

“Why would the defense attorney let her on the jury?” he asked me, dumbfounded.

“Well, maybe he thinks that she’ll …

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