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Archive for April 21st, 2011

It’s Not Enough to Represent a Just Cause – How Can You Reach Your Audience?

I attended a panel discussion of a group of senior executives this morning.  The moderator asked the panel a question about employee retention.  One executive responded that he works to make sure his staff understands how their responsibilities fit into the bigger picture of the company.  He said, “We’re not curing cancer, but what we do is still pretty important.”  Another panelist agreed in the approach and reiterated, “Well we’re not curing cancer, but it’s important to our clients.”  One executive on the panel actually …

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