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Archive for March 7th, 2011

Tell Stories that Move Your Audience to Action

Don’t you just love winning free stuff?  I know I do.  I recently won a copy of the book Here Comes Everybody by Clay Shirky.  I cracked it open over a bowl of cereal this morning.  I’d listened to a podcast of Clay Shirky speaking at the RSA in England about the book so I suspected that I was going to enjoy this piece of non-fiction.  Shirky starts the book with a story.  Immediately I was sucked in.  After a few paragraphs I realized, I needed to start eating …

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