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Archive for January 21st, 2011

Surprise – Not Always the Best Thing When It Comes to Your Audience…Part 1

Kathy’s story is similar to so many other’s that I’d heard before.

“I was at [Major Fortune 500 Technology Company] and I was the intermediary between the customers and IT.  We were rolling out a new product and they asked me to go a big meeting in Houston to talk about the new product.”

“Your audience will be 30 sales guys, so keep it really high level.” At least, that’s what Kathy was told.

Her first indication that something was off …

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