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Archive for July, 2010

Common Mistakes Technology Presenters Make… and How to Avoid Them

Mistake #2 – Audience Disconnect

Joe knows his company’s software product.  That’s why he was asked to accompany the sales exec on a call with a new prospect.  Joe shared with me later that he sensed that the prospect was not “with them” during the executive’s presentation or later when Joe stared the demo portion of the presentation.  “At least, they weren’t with us, until the very end… and by that point, the appointment was over.”  When I asked Joe how the …

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