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Posts Tagged ‘technical presentation’

Should I Change the Corporate Presentation?

By Bob Goodyear

Several months ago, I was speaking with a group of technical sales engineers about how to make a great customer presentation. As our time was almost over, I asked if anyone had any questions before we did our final work. One very experienced engineer spoke up.

“Bob, this seminar has been really good. I see where I can change the way I present. My question however, involves using the corporate presentations or templates we are given. They generally don’t follow the format that we have learned today. Should I change …

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The 5 C’s of Storytelling: A Follow-up

by Bob Goodyear

I just came back from a sales conference where I had the opportunity to train technical sales teams on various soft skills.  One of the techniques that was taught was the 5 C’s of storytelling, that I’ve written about previously.  After the sessions were over, I had several attendees talk to me.  The most common question I heard was “When do I tell a story in a technical presentation?”

The “traditional” technical sales presentation is considered to be a “data dump” and the expectations are generally very low …

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Go with the Flow – How to Organize Your Technical Presentation to Get Business Results – Part 4 – Issue-Resolution Structure

During my time in the IT industry, it became clear to me early on that technologist have to have mad problem solving skills.

Using existing technology, trying to meet the needs of the business, finding a work-around for an unusual need.  Great technologists are master problems solvers.   So of course a discussion of the organization of the most common technical presentations has to include the Issue – Resolution Structure

 
4.  Issue – Resolution Approach
Called my many names, this approach general boils down to a combination of:

Here’s the …

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