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Posts Tagged ‘purpose in storytelling’

The 5 C’s of Storytelling: A Follow-up

by Bob Goodyear

I just came back from a sales conference where I had the opportunity to train technical sales teams on various soft skills.  One of the techniques that was taught was the 5 C’s of storytelling, that I’ve written about previously.  After the sessions were over, I had several attendees talk to me.  The most common question I heard was “When do I tell a story in a technical presentation?”

The “traditional” technical sales presentation is considered to be a “data dump” and the expectations are generally very low …

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How to Tell a Darn Good Story

by Natalie Gallagher

Once upon a time, in a galaxy far, far away, on a dark and stormy night, people used to sit around the fire at night and tell each other stories. In fact, we were storytellers long before we had even developed a written language; stories connected us, taught valuable lessons, and created a shared history.

Storytelling continues to be integral to who we are, and mastering telling a great story is a great way to connect with any audience.  But how do we craft a great story? …

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