By Tom Nixon
Melissa was running through her upcoming slide presentation with me. She loaded up her PowerPoint deck with all the facts and figures she could find that would make her pitch irresistible. There was an almost endless march of slides with numbers, features and benefits.
I had to stop her and ask, “Why not tell your listeners a story? Or use a testimonial or a case-study?”
“Think of a success story that involves you and a client. Maybe you can get a quote from them or, better yet, a quote …Read More