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Archive for ‘Graphics in Presentations’

Your message should be heard and seen

by Tom Nixon

There is a magical, left-brain/right-brain effect that using words plus images can have on your communication efforts. The words and logic appeal to our need to have the facts and to reason our decisions. At the same time images can build passion, emotion and feelings.

Effective salespeople know the value of appealing to emotions while at the same time helping their clients justify their decisions with logic. That is why you must sit in a new car in the showroom (and …

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Rock Star

by Tom Nixon

This slide could be a call-out to a valued employee at your next staff meeting — recognizing her hard work and bravery above and beyond.

In this case it is my wife, Shirley, the Rock Star, during our recent trip to Havasu Falls at the Grand Canyon. She is standing on a rock ledge overlooking a straight drop of at least a million feet (I was much too anxious to get that close).

A simple slide like this shown to your employees says so much more …

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Einstein forgets his keys

by Tom Nixon

I cannot imagine that Albert never misplaced his keys. Or walked into a room and couldn’t remember why he was there. What hope do the rest of us mortals have?

There are two ideas worth noting in this slide: 1) Using quotes is a great way to make a point while leveraging someone else’s expertise and 2) Images can add a point of humor to your presentation without the need for you to actually tell a joke.

Tom Nixon …

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Use Powerful Graphics

by Tom Nixon

There are of course millions of cheap, junkie, childish graphics and images available from many sources all over the Internet. They give your audience the subliminal message that you have a cheap, junkie and childish presentation. It is worth the time, effort and money to seek out and use powerful, clear images. It sends an instant message that you are a pro and you know your stuff.

This slide uses one of my favorite techniques of adding a short general headline to a …

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