Moving Your Audience – Appealing to the Head & to the Heart
Ngozi Okonjo-Iweala was the first woman finance minister in Nigeria. At this 2007 TED Talk about the challenges of Africa, Okonjo-Iweala reviewed statistics about the direction that Africa was moving forward. The talk was compelling and interesting up … then at about the 7:45 mark, it became even more compelling as Okonjo-Iweala tells a very personal story that puts the discussion in perspective.
Okonjo-Iweala masterfully appeals to the logic and the emotional side of her arguments.
What Can You Learn from Okonjo-Iweala’s Speech?
As you watch her speech, consider how you can …