5 Techniques for Representing Complex Information on Your Presentation Slides… So Your Audience Can Actually Consume It – Part 1
If you’ve ever uttered the words, “I know you can’t read this…” when showing a PowerPoint slide, this post is for you!
You may know it’s not good to have slides full of information, but you may not know what to do instead.
That’s what this series is about – 5 Techniques for Representing Complex Information on Your Presentation Slides… So Your Audience Can Actually Consume It.
Focus on Your Audience
As with any presentation, you need to focus on your audience – who are they, what do they care about, why do they care about what we have to present. Which leads us to…
If you have been providing stats to your prospects about features and tech specs on your product, ask yourself, do they really care about this data? If not, then fixing up a graph to make it look better isn’t going to help you get better results.
Let’s use an illustration to look at this more closely.
For this example, I made up a situation for illustration purposes – I doubt anyone reading this would probably ever do this but let’s say you normally brag to your prospect that you have 48” raised floors in your data center. You may present that on a bar chart such as the one below to emphasize that your competition doesn’t have this in their data center.
While it may make perfect sense to you why 48” is so much better, it’s not obvious to your prospect.
They really don’t care.
What do they care about? If you’ve done your homework, you know about their biggest concerns. For some, it will be keeping their cost low. For some, it will be their commitment to green initiatives. Both of those reasons could be why they might care about 48” subfloors – provided you explained to them how 48” subfloors lower energy costs.
So maybe you mention the 48” floors in that context, and your slide looks more like this…
While I’ll provide you suggestions on how to illustrate information in a consumable format, you have to ask yourself first, does anyone care about consuming it. Can I delete it all together and then focus more on the information the audience cares about most.
Technique #1 – Don’t Provide Details – Instead, Talk about What the Audience Cares About
Still think you need to have numbers? Try Part 2 of this series – 5 Techniques for Representing Complex Information on Your Presentation Slides… So Your Audience Actually Consume It