Favorite TED Talks – Ngozi Okonjo-Iweala on aid versus trade
Moving Your Audience – Appealing to the Head & to the Heart
Ngozi Okonjo-Iweala was the first woman finance minister in Nigeria. At this 2007 TED Talk about the challenges of Africa, Okonjo-Iweala reviewed statistics about the direction that Africa was moving forward. The talk was compelling and interesting up … then at about the 7:45 mark, it became even more compelling as Okonjo-Iweala tells a very personal story that puts the discussion in perspective.
Okonjo-Iweala masterfully appeals to the logic and the emotional side of her arguments.
What Can You Learn from Okonjo-Iweala’s Speech?
As you watch her speech, consider how you can appeal to the logic and emotional sides of your arguments. How can you touch both the heads and the hearts of your audiences?