Crown the Content King of Your Presentation
Lee Aase of the Mayo Clinic was the opening keynote speaker at the Georgia Healthcare Summit this morning. I just watched most of his keynote through the website Learn It Live . (I’m not sure if copies of the keynote will eventually be posted there but if they are, I’ll update this post with that information.)
Lee spoke about the fascinating ways that the Mayo Clinic is using social media. My favorite quote from his talk – “Applying social media in health care isn’t just inevitable: it’s the right thing to do in the interest of patients.” The examples and the content of his presentation back up that statement.
You can see the slides from his talk today here, though it’s not the same of course as hearing the talk.
Two quick observations…
Content Will Always Be King
The late motivational speaker Zig Ziglar was a dynamic speaker with energy and enthusiasm for his topic. Lee Aase does not have the dramatic presence of a speaker like Zig Ziglar – nor should he try, it’s not his style.
But Lee captivated his audience because the content of his message was compelling. He shared the journey of using social media at the Mayo Clinic. He shared stories of times that their efforts made a difference in the lives of real patients. He shared numbers. But most importantly his content was relevant and meaningful to his audience.
If you’re preparing for a presentation, content always has to be king. You may have a message to get across that is important to you. But how is it important and relevant to your audience? If you don’t have a message with a story and numbers that are meaningful to your audience, you really don’t have a message. Find meaning for your audience or cancel your presentation.
Slides with Words Tell the Story When You’re Not There
OK, so if you’ve read this blog or heard me speak in person, you know that I’m all about presentation slides with visuals and few words. Yet today, before I found the live feed to Lee’s presentation, I visited the site where he’d posted his slides. While most of his slides were very visual, there were some that were the traditional bullet points with lots of words. I could read those slides and get the gist of his talk. When I found the live feed, I decided to invest the time in watching the keynote because I found value in those bullet points.
When we share postings of our slides, maybe we also need to share more context for the slides. I’m not sure the best way to do that. Do we add notes under our slides when posting them? Do we add intervening slides to help illuminate on our points? Do I need to get over my aversion to slides with bullet points? No, that can’t be it!
I don’t know what I think about this or what the answer may be. What do you think?