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It’s OK If Your Presentation Is Boring (As Long as You’re Not Trying to Accomplish Anything)

 

For whatever reason, when we originally signed up for garbage service when we moved to our neighborhood, we didn’t opt for a recycling bin.  A few years ago when we changed garbage services, the new provider gave us the option to get both a regular garbage can and a recycling can.  We said, “Sure, why not.  Give us both.”  Then my husband did something brilliant.

He built two new wooden garbage cans for use in our kitchen.  He labeled one for our traditional garbage and one for recyclable material.  He knew our family well enough to know that we wouldn’t walk the extra 10 feet to the garage to throw away our bottles and papers into the big can stored there.  We needed a special recycling can in our kitchen right next to the regular garbage can if we were going to get in the habit to recycle.  It worked like a charm.  The two can system allowed us to meet our goal of adding recycling to our lifestyle.

Your presentation has a goal.  You’re trying to get something done by having the presentation.  If your goal isn’t very important, it doesn’t matter if your presentation is boring as long as your goal is met.

How Do You Know If Your Goal Is Important?  Ask Yourself These Questions?

What is it costing me to have this presentation?

Calculate the hourly wage of the individuals in the room who are sitting through the presentation.  How much of your money (or your client’s money) are you spending by having that audience sitting in a room?  If the answer doesn’t scare you or embarrass you, it’s fine to have a boring presentation.  But if that number represents a significant amount, then you need to invest the time in having a presentation that will accomplish your goal and engage your audience.  A presentation that people don’t pay attention to – or worse sleep through – is not going to give you a good return on the amount you’ve invested in having the people seated in the room.

What opportunities are you missing by having this presentation?

If you’re having a presentation, that means you can’t be doing something else that is a priority to you.  Neither can your audience.  If what you’re missing isn’t important then, hey, it’s OK to have a boring presentation.  But if there are better things you or your people could be doing, then maybe you need to make sure the presentation has the impact you need it to have.  And I’m betting a boring presentation won’t get the results you want.

How important is it to achieve your goal for your presentation?

Is it unimportant to motivate your employees?  Is it not significant that your prospect takes the next step in the sales cycle?  Do you not really care how you come across at the industry conference?  Then it’s fine to be boring.  If motivating your employees is important…if moving prospects along in the sales cycle is meaningful for your business…if being a leader in your industry matters to you, then don’t be boring!

Kelly – My Presentations Are Important!   How Can I NOT BE BORING?!

Keeping your presentations from not being boring is a lot like my husband building a second garbage can for the recycling.  You have to work at it if you’re going to make it easier for your audience.  Over the next post or two, I’ll discuss what makes a presentation boring and techniques for combating the boredom!

BUT FIRST – What Do You Think Makes a Presentation Boring?

Add your thoughts to the comments section!

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